African Forest is establishing a voluntary carbon offset system, Planet +Ve. Organizations who invest in AFL can brand their company as planet +Ve to show that they have offset some or all of their company `s carbon emissions, as well as assisting in poverty reduction, improving the environment, and protecting biodiversity. The global marketing potential for this form of branding is phenomenal. Imagine the kudos of being able to offer the world`s first Planet +Ve flight route, where all the carbon emission from the jet fuel have already been compensated for through the planting of trees. This can be done as a company investment, as part of their corporate social responsibility programme, or on behalf of their employees as a pension contribution. African Forest has already applied for trade mark registration.